Bangalore , March 29
THE health foods business that actress Waheeda Rehman started
and built over a decade ago is now part of Avesthagen. The
Bangalore-based Avestha Gengraine Technologies P Ltd has
announced that it has acquired Good Earth Foods P Ltd.
Both the parties chose not to divulge the sale value.
The breakfast cereals and biscuits will be promoted by the
fully-owned new subsidiary, Avesta Good Earth Foods P Ltd.
There will also be energy bars and slim bars to start with.
Avesthagen's R&D wing is also testing many more health-foods
to be launched as indigenously developed products relevant to
the Indian consumer.
Avesthagen Founder and CEO, Dr Villoo M. Patell, said the
acquisition was part of the biotech company's long-term
strategy of launching its branded nutraceuticals; it also
marked its foray into the health-foods and FMCG marketing